CompTIA AI for Marketing Essentials

Run smarter marketing campaigns with AI — and earn a CompTIA credential to prove it.

Marketing teams that use AI well move faster and punch above their size. CompTIA AI for Marketing Essentials teaches you to put generative AI to work across the whole marketing workflow — researching audiences, planning campaigns, creating written and visual content, optimizing SEO, and reading analytics — so you ship more, better work in less time.

Who it's for: marketers, content creators, social and SEO specialists, and small-business owners who handle their own marketing and want practical, job-ready AI skills.

What you'll get:

• Hands-on, not theory — 6–8 hours of interactive lessons, multimedia, and real marketing scenarios.
• Skills for the whole campaign — AI-driven research, content strategy, generative copywriting and design, personalization, campaign automation, analytics, and SEO.
• Skills you can apply right away — plan campaigns, generate written and visual content, analyze audiences, optimize SEO, and streamline your marketing workflows.
• A credential that counts — pass the included assessment to earn a CompCert digital certificate you can share on LinkedIn and your résumé.
• Learn on your schedule — 12 months of access via CompTIA Central, redeemable within 12 months of purchase.

ISBN: 978-1-64274-658-7